The J stands for the initial of his first name (Justin) and the Reyez (Rise, Eyez with an R) stands for his fast elevation since stepping in to the music game. Born in East yet raised in the West, this young lyricist displays a disciplined work ethic rarely seen at his age with a quite confidence of an industry veteran... .. JJ.Reyez has emerged as one of Canada's most multi dimensional Hip Hop prospects versed in the new school DIY "Do It Yourself" era of writing